Built for tornado alley
Engineered ICF walls are tested against sustained winds over 200 mph and the flying debris that destroys stick-framed homes. Continuous concrete from footing to roofline — not a safe room bolted into a normal house.
ICF custom homes · North Texas & Southern Oklahoma
Homes built to outlast the storm — and the mortgage.
Co-founder Duane Holloway — 35+ years of building experience
Visten Construction Group builds insulated concrete form custom homes across North Texas and southern Oklahoma — from Wichita Falls and Iowa Park to Lawton, Duncan and Ardmore. Concrete-and-foam walls that shrug off 200 mph wind, cut energy bills in half, and stay quiet through anything. Priced cost-plus, so you see every dollar.
Locally owned in Wichita Falls, Texas940-905-1139
35+
Years of co-founder experience
ICF
Insulated concrete form specialists
Cost-Plus
Open books on every build
2
States served — Texas & Oklahoma
Where we stand today
The company is new. The hands are not.
Visten Construction Group was formed in April 2026 — the company is new, the hands aren’t. Co-founder Duane Holloway has spent 35+ years building custom and energy-efficient homes across North Texas, and the work shown here is his. The first Visten homes are under construction now.
- Company formed April 2026 in Wichita Falls, Texas
- Co-founder Duane Holloway — 35+ years building custom and energy-efficient homes
- First Visten homes under construction now
Why ICF
A wall of steel-reinforced concrete, wrapped in foam, in the middle of tornado alley.
Insulated Concrete Form construction stacks hollow foam blocks into the shape of your walls, threads them with steel rebar, and fills the core with poured concrete. The foam stays forever as insulation on both faces. One assembly does the work of framing, sheathing, insulation, air sealing and storm protection — and it does all of them better.
We build this way in Wichita Falls because of April 10, 1979, because August runs above 100 degrees for weeks, and because a house should still be standing when your grandchildren want it.
30–50% lower energy bills
High effective R-value, thermal mass and near-zero air leakage in one wall. An ICF envelope does the work of framing, insulation and air sealing at the same time.
Genuinely, noticeably quiet
Six inches of reinforced concrete between two layers of foam stops sound the way it stops weather. The silence is the thing people notice every single day.
No rot, termites, or mold
Concrete and foam do not feed insects, do not rot, and do not support mold growth inside the assembly. Multi-hour fire resistance ratings come standard with the wall.
Cost-plus pricing
You pay what the house costs. Plus one fee you agreed to.
No hidden markups on materials. No padded allowances designed to blow up in month nine. No lump sum hiding a contingency you paid for whether or not it got used.
Every invoice, every receipt
Subcontractor bills, lumber tickets, ready-mix delivery slips. You see them as they are paid — not summarized at the end.
A live budget you can read
Bid, committed, spent, remaining — line by line. When a number moves, you get a phone call that week, not a surprise at closing.
One agreed builder fee
Disclosed in writing before we break ground. We do not keep the difference, so we have no reason to cheapen a single material.
Work & experience
Our own photographs, honestly labelled.
Work Duane Holloway built or was personally involved with, a building Visten designed, and ICF construction in progress right now. Each one is labelled so you know which is which.
Google & Houzz reviews
What people who have worked with Duane say
Five reviews, published here word for word — two left on Google, three left on Houzz.
These reviews are from clients of Duane’s work prior to founding Visten in April 2026.
Google
“I have worked with Duane on many projects over 30 years and he has always been great to work with. He works hard to give his customers the best energy efficient home possible.”
“Mr. Holloway is great to work with! Honest and does what he says he will do!”
Houzz
Prior work — before Visten
“My project is an ICF build with a steel-framed roof designed for large spans with no interior columns or posts. It is 8,600 sf under the roof and 6,200 sf living area. Duane was instrumental to the design of the building and is an expert in ICF. He has a practical and experience-based knowledge of building in general that was/is invaluable for the integration of ICF with roof, openings, electric, plumbing, etc. Duane has been on-site at many critical junctures, and his knowledge and support have been priceless.”
Prior work — before Visten
“Great communication, a very customer-centered experience. Duane takes his time and doesn't push an agenda. Helped me build a great house.”
Prior work — before Visten
“He is very punctual. He is an up-front, fair, honest contractor. He strives for good pricing and high-quality build. Would hire him again.”
Why Visten
What we can tell you for certain
No slogans, and nothing we cannot back up. These are the plain facts about who builds your house and how the money is handled.
35+ years of co-founder experience
Duane Holloway has spent 35+ years building custom and energy-efficient homes — foundations, ICF walls, framing, systems and finish work.
Locally owned and operated
Based in Wichita Falls, Texas. Duane co-owns the company, answers the phone, and is on the jobsites in person.
Open-book cost-plus pricing
Clients see the real invoices — subcontractor bills, material receipts, delivery tickets — plus one builder fee agreed in writing before we break ground.
ICF and panel construction specialists
Insulated Concrete Form and panel systems are what we build. That is the wall assembly we know best, and the one we photograph going up.
Serving North Texas and southern Oklahoma
From Wichita Falls out across Wichita, Archer and Clay counties, and north across the Red River into Lawton, Duncan, Ardmore and the towns between.
Walk an active jobsite with us
The first Visten homes are under construction now. Ask and we will arrange a visit so you can see the wall assembly before it is covered up.
Where we build
Close enough that Duane is on your jobsite.
We build across North Texas and southern Oklahoma, working out from Wichita Falls in both directions. The area stays tight for one reason: Duane is on every jobsite in person, and a builder who isn’t standing in your house isn’t really building it.
Straight answers
No hedging and no brochure language — these are the answers we give at the kitchen table.
What is ICF construction?
ICF construction, short for Insulated Concrete Form construction, is a building method in which hollow foam blocks are stacked into the shape of a home’s walls, reinforced with steel rebar, and filled with poured concrete. The foam stays in place permanently as insulation on both sides of the concrete core. Visten Construction Group builds ICF custom homes throughout North Texas and southern Oklahoma because the result is a wall that is simultaneously structural, insulated, air-sealed, fire resistant and storm resistant.
Can ICF homes withstand tornadoes?
ICF homes are among the most tornado-resistant residential structures you can build, and properly engineered ICF walls are tested to withstand sustained winds in excess of 200 mph and debris impacts that destroy conventional stick-framed walls. In tornado-alley North Texas and southern Oklahoma, Visten Construction Group builds continuous ICF walls from footing to roofline with anchored roof connections, so the home has an unbroken load path rather than a bolted-on safe room.
How much does an ICF home cost compared to a traditional stick-built home in North Texas?
An ICF home in North Texas or southern Oklahoma typically costs about 3% to 8% more than a comparable stick-built home at the time of construction, which on a 2,500 square foot Wichita Falls build usually works out to roughly $12,000 to $30,000 in additional shell cost. Industry testing and manufacturer data put the ongoing savings at 30% to 50% of heating and cooling energy, alongside potential insurance savings and a wall assembly that will not need to be replaced in your lifetime.
Do ICF homes cost more to build?
Yes, ICF homes cost modestly more to build up front than stick-framed homes, because the wall assembly includes concrete, steel and foam instead of lumber alone. The honest number in the Wichita Falls market is a 3% to 8% premium on total build cost, and Visten Construction Group shows clients exactly where that money goes line by line under its cost-plus model rather than burying it in a lump-sum bid.
What does cost-plus pricing actually mean?
Cost-plus pricing means the homeowner pays the true documented cost of their build — every subcontractor invoice, every material receipt, every permit fee — plus one agreed builder fee that is disclosed before construction starts. At Visten Construction Group, clients across North Texas and southern Oklahoma see every invoice and receipt as it is paid, so the builder has no financial incentive to cheapen materials or pad allowances.
More answers, all in one place
Insurance, timelines, rural land, remodels, and what an ICF home really costs in Wichita Falls.
Eight steps from “we’ve been thinking about it” to keys in hand.
Discovery conversation, design, transparent budget, permitting, ICF walls, systems and finishes, walkthrough, and support that doesn’t end at closing.
Start your build
Tell us what you want to build.
No pressure, no sales pitch, no obligation to bring plans. Just a conversation with the two people who will actually build your house — and an honest answer about what your budget buys in North Texas and southern Oklahoma.
We respond within one business day.